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Welcome to Fitlandia

Born in 2015 in Portland, OR, Fitlandia audaciously emerged into the crowded fitness and wellness arena to disrupt the industry by building everything on a foundation in this one philosophy:​ 

In order to transform the body, one must first transform the mind.​

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Meet Christa King, Founder

A hotelier at heart, Christa King has spent the last 28-years surfacing and activating high impact revenue-building strategies for iconic hospitality leaders including Ritz-Carlton, Marriott Intl., Joie de Vivre Hospitality, Noble House Hotels & Resorts, The Dorchester Collection, Montage Hotels& Resorts, Stein Eriksen Lodge, and Fairmont Hotels & Resorts.

Christa left her corporate career in 2010 and launched King Hospitality Consulting while simultaneously embarking on her own health-transformation journey. 

In 2012, Christa studied hypnotherapy with Mary Lee LaBay at Bastyr University, becoming certified through the National Guild of Hypnotists. and the International Hypnosis AssociationShe then went on to get her certification in Nutritional Therapy, as well as two Life Coaching certifications.

In 2019, Christa King took her wellness company, Fitlandia to the hospitality industry, merging her two passions together.

Christa bridges the gap between the wellness world and the realities of running a highly competitive hotel. With a deep understanding that guests deserve to get the very most out of their precious travel dollars, Christa works in close partnership with destinations curating experiences that are not only transformative for guests, but profitable for the resort.

Christa makes it easy for luxury hoteliers to provide their esteemed guests with the amenities and services to lead a better life - while at their destination and beyond.

Christa also runs her our mid-term (30-90 day) rentals, specializing in luxury lodging designed for digital nomads, while serving as the Marketing Education Chair for ASTRHO.

Christa works and plays in beautiful Bend, OR where she's more-than-mildly obsessed with pickle-ball, hiking, road & mountain biking, SUPing, downhill & XC skiing. She's also a pretty darn good poker and is the co-director for the Portland chapter of Startup Haven's Poker 2.0.

Contact her today at or complete the form below to get started!

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Christa is always looking for new and exciting opportunities. Connect with her today!


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